SMS Message Samples
Not sure where to start with text messaging? Here are some promotional SMS messages you can use for inspiration.
Pro tip: Always include your business name into every message
Encourage repeat customers and invite new ones with text coupons.
“Daily Sunset Diner Coupon at [store name]– Present this text for 1 FREE COFFEE or TEA with any purchase.”
Weather specials & Store updates
Take advantage of the weather to offer seasonal products or let them know if your business is impacted by the extreme events.
“It’s hot outside, but at [store name] we’ve got ice cold matcha lattes, get one between 2-4pm TODAY and you’ll get $1 off your matcha latte order.”
“Whoa what a storm last night! The team got snowed in, so [store name] won’t be opening today. But we’ll be back tomorrow!”
“Confirming your appointment with Dr Mithra today at 3pm.”
Holiday Season messages
“Thanksgiving – time for you to shine! Show this message to your [Company Name] hairdresser tomorrow and receive a 10% discount for the haircut you love.”
“You’ve received a special gift from Santa Claus. Bring this message to [store name] before [date] to get your free gift while supplies last.”
“Merry Christmas, John! Enjoy a surprise discount on your last-minute shopping. Find out what you can save here: [link to your site].”
Send time-sensitive discounts to drive traffic and speed up slowdowns.
“Joe’s Pizza – Offer good only before 6pm: Buy 2 slices of any pizza, get a FREE MEDIUM DRINK!”
“Hi it’s Harry’s Leather Repairs. Your shoes are ready for pick up.”
Keep guests up to date with your chef’s weekly specials.
“Italiano’s Weekly Chef Special: Bistecca Gorgonzola – Premium filet topped w/ blue cheese sauce, grilled onions & asparagus.”
Notify your customers about special events and musical guests.
“Tommy’s Irish Pub & Grill – Come down for some traditional Celtic music at Tommy’s! Boys of Eire – This Friday only 6-9pm!”
Write Clear Messages
Use Call-to-Action Buttons in the SMS: “Show this text” (to receive a discount), “Click here” and “Buy now.” The SMS app can shorten your urls.
Know Your Customer: Create lists inside the SMS that reflect customer behaviours and demgraphics and send them even better targeted messages, that will appeal them.
Want more ideas?
Entrepreneur.com: 5 SMS Marketing Tips for Small Businesses
Convince &Convert: 7 Tips to Leverage the Power of SMS Marketing Some excellent practial advice.
Don’t forget to check out our expert friends at SimpleTexting for more ideas.