Privacy Policy

Thank you for using My Fave Places™!

Our mission is to help you discover, save and share places you love.

This Privacy Policy describes our policies on the collection, use, and disclosure of information about you in connection with your use of our services, including those offered through our websites, emails, and mobile applications (collectively, the "Service"). The terms "we", "us", and "My Fave Places" refer to My Fave Places LLC., a New York Limited Liability Company. When you use the Service, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy.


We wrote this policy to help you understand what information we collect, why we collect it, how we use it and what choices you have about it.  We’ve always been passionate about privacy, long before it became cool and will continue to do so.


What Personal Information Does My Fave Places Collect?


When you visit My Fave Places website you will browse anonymously unless you have requested a newsletter, posted a comment on the web site, purchased an SMS subscription or selected to contact us. For example:

  • Newsletter subscription - If you would like to receive alerts such as email newsletters from My Fave Places, we ask for your name and email address so we can send you the updates.

  • Contact Us - If you email us through the “Contact”, "What are yours?", "Get in touch!" or "Want to Contribute?" links on this site, we ask you for information such as your name and email address so we can respond to your questions and comments. You may choose to provide additional contact information as well.

  • Commenting on a post: If you comment on a post we ask for your name, email and comment.

  • SMS Marketing - purchased a paid plan, where we may require name, email, phone number and physical address information, as well as sensitive financial information including credit card numbers to process the registration.

    • From our account holders about their users that opt in to a text messaging list.

Mobile app

If you create an account on My Fave Places mobile app, we may store and use your first and last name, email address, home location of city or town, and other information you may provide with your account, such as your gender, short bio and a personalized display name. Your display name, city/town location as well as any photo you submit through the registration process, will be publicly displayed as part of your account profile. There is an option in the Profile section to add a short bio that will be displayed publicly.

Mobile app users will be sent a confirmation email to subscribe to MFP marketing newsletters as part of the mobile app product offering. We will send you marketing materials by email, text or push notification, depending on your account or operating system settings. Each time we send you marketing materials, in each message we will provide instructions how to unsubscribe to future communications from that type of marketing.

We may from time to time, email or through push notifications if there are important company or product updates.

SMS Marketing

For customers of the SMS Marketing solution, we collect personal information on the Site to facilitate the services offered to you during your use of the Business. Clients’ must register an account on the Site prior to having access to any of the services. To register an account on the Site, we may require name, email, phone number and physical address information, as well as sensitive financial information including credit card numbers to process the registration. Where applicable, we also collect third party personal information if the registered administrator is different from the initiator of the registration for the service. By registering for the service, the platform exists for Clients’ to enter third party personal information into their account for the purpose of using the Business services, this information may include, but is not limited to cellular phone numbers, associated names, notes, and email addresses. None of this personal information is used for any promotional purposes, or shared with third parties for their promotional purposes by My Fave Places or by SMS platform provider: SimpleTexting. SimpleTexting may also collect non-personally identifiable information from Clients’ via “cookies” (small text files placed by SimpleTexting on user computers), single-pixel GIF image files (also called “Web beacons”), Web server log analysis and other similar technological means. We also receive website navigational information such as IP address and referring URL when our Site is visited. Such information may be used to track site trends and enhance the user experience, and may be shared with third parties in aggregated, non personally identifiable form. To the extent third parties may place advertising on the Site, such third parties may use cookies, or other technological means within the advertising to collect and use non-personally identifiable information. SimpleTexting is not responsible for information collected by third parties in this manner, nor for the collection or use of Information by other sites to which the Site is linked.

Children under 13

This Service is not intended for users under the age of 18. None of the Services are permitted to be used by individuals who are under 13 years of age. We do not knowingly collect any Data from children under 13. If you are based in the European Economic Area (EEA) you may only use Service if you are over the age at which you can provide consent to data processing under the laws of your country or if verifiable parental consent for your use of Service has been provided to us. If you notice or suspect that a user is under 13, please contact us immediately at


How we use the information collected

We will use the information to:

  • Personalize the content you receive and provide you with tailored content that may be of interest to you;

  • Notify you about changes to our Services;

  • Conduct periodic surveys to improve the offering;

  • Respond to your questions, comments and provide you with user support;

  • Enforce our terms, conditions and policies; or

  • Communicate with you via email and/or in-app mobile messaging.


As it is in our legitimate interests to be responsive to you and to ensure the proper functioning of our products and organization, we may use your information to:

  • Identify you when you use the Service;

  • Improve the Platform and to ensure content from the Platform is presented in the most effective manner for you and your device;

  • Administer the Service and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  • Allow you to participate in interactive features of the Service, when you choose to do so;

  • Personalize the content you receive;

  • Keep the Service safe and secure;

  • Develop our Service and conduct product development;

  • Measure and understand the effectiveness of the advertising we serve to you and others;

  • Make suggestions and recommendations to you and other users of the Platform about goods or services that may interest you or them;

  • Make recommendations on places to visit, based on places other subscribers have favorited.

  • Suggest other people who have similar interests.

  • Provide you – or permit selected third parties to provide you – with information about goods or services we feel may interest you. Where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

  • It is in our legitimate interests to promote the Service. It is also fundamental to the nature of the Service we provide. By agreeing to comply with this policy you agree that we may use information that you give to us, such as user-generated content and video content that you may choose to broadcast on our Service, as part of our advertising and marketing campaigns to promote the Service.


How you use it: Contacts/Connections/Followers

You can:

Mobile App

  • Invite your friends to join the Service by providing us with their contact information, or by allowing us to access your contacts from your mobile device, or third-party sites to select which friends you want to invite.

    • If you allow us to access your contacts on your mobile device, we may transmit that information to My Fave Places long enough to process your connection invitations.

    • For example, if you sign up to the mobile app Service using a Facebook account, we can help your Facebook friends find you on My Fave Places when they first sign up for the Service.

  • My Fave Places mobile app users can search for your account on using the name you entered on your profile page of the app.

SMS Marketing

From campaigns run by our account holders about their users that opt in to a text messaging list.

SMS Anti-Spam Policy

My Fave Places and SimpleTexting requires its users to adhere to the Mobile Marketing Association's most current version of the policy document U.S. Consumer Best Practices for Messaging, found at, in addition to the CTIA Short Code Monitoring Handbook, which can be accessed through Unsolicited messages, or any messages sent by unauthorized users of our products and services, are not tolerated by My Fave Places and SlickText and are considered spam. Please review our SMS usage policy found here:

Can I hide my user profile from public view to protect my privacy?

Mobile App

No. My Fave Places’ people, lists and notes are intended for public consumption and works best when real people share and trust each other’s recommendations. However, we think it’s important to keep your personal account information private. You can create a personalized user name that is displayed and we do not reveal your email or phone number. You can also keep as many or as few of your favorite places private from others. We have steps on how to do that listed in our help section of the app.

SMS Marketing

Yes. Your accounts and customer data are private. My Fave Places and SimpleTexting have access to view this data in order to provide the service.

Social Media

The Service provides users the opportunity to interact and post content through various social media sites.

Your interactions with such tools, and any information you provide in connection with these interactions are publicly viewable outside of the Website domain.

  • For example: you may choose to like an image or article posted on one of these services or to like share an article on to your social media connections.

Each social media site has its own privacy policies which may be more or less protective than this Policy. If you do not wish for this information to be disclosed, then you should not use these tools. Your interactions with these social media sites are governed by the privacy policy of the company providing it. All comments posted on My Fave Places should comply with the My Fave Places Terms of Service.

If you post any Comments or User Content on the My Fave Places website, you should be aware that any personally identifiable information you choose to provide there may be read, collected, or used by other users of the Website, as well as other third parties. We are not responsible for the information you choose to submit in these forums. We cannot guarantee that other users have not made copies of and/or will not use such information outside of the Website. We are not responsible for information you choose to post in this forum. 

App sharing to Third Party Services (i.e., Twitter & Facebook)

The My Fave Places app gives you the option of sharing and some of your activity to your Twitter and/or Facebook accounts and other social networking services. This means when you may share a favorite place to Twitter or Facebook (e.g. checking in), this information and will be viewable by the communities on those services (and in the case of Twitter, may be discoverable by search engines).

You acknowledge and agree that you are solely responsible for your use of those services and that it is your responsibility to review the terms of use and privacy policy of these provider. My Fave Places will not be responsible or liable for: (i) the availability or accuracy of such services; (ii) the content, products or services on or availability of such services; or (iii) your use of any such services.

Log Files

As is true of most Services, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. 

We use this information, which does not identify individual users, to analyze trends, to administer Services, to track users' movements around Services and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information. 

Determining Location

The Mobile App Services deal with location, so in order to work, the Services need to know your location. Whenever you open and use/interact with our app on your mobile device or go to one of our Sites, we use the location information from your mobile device or browser (e.g., latitude and longitude) to tailor the Services experience to your current location (i.e., we'll show you a list of nearby locations and tips). This information is NOT shared with third parties. We use various technologies to determine location, such as location services of the applicable operating system or browser and sensor data from your device that may, for example, provide information on nearby Wi-Fi- access points and cell towers. Your real-time location is not shared on the app or web.

You can opt in to this in your device operating system location settings. If you opt out, the mobile service will not be able to function fully.


Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your browser to enable our systems to recognize your browser and tell us how and when pages in our site are visited and by how many people.

For all visitors to our web site, we use cookies to collect anonymous information such as the server your computer is logged on to, your browser type (for example, Internet Explorer, Chrome or Firefox), and your IP address. An IP address is a number that is assigned to your computer automatically and required for using the Internet. We may also derive the general geographic area associated with an IP address.

If you are an anonymous visitor, the information we collect is not capable of personally identifying you.

We also use third party advertisements to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

In the mobile app we’ll also rely on your consent where we use cookies to:

  • Identify you across different browser sessions. This means if you log into the mobile app service, we'll remember that you're you and you won't need to enter your login details each time you open the My Fave Places mobile app. You can always log out at the end of a session.

Third Party Web Site Destinations

This Service includes web links to third party sites affiliate programs where you can make travel bookings, buy discount city attraction passes, tickets and purchase music or books related to the shows and artists we feature online. From sales made through links clicked through our Service, My Fave Places receives a percentage revenue which helps to support our Service. Details on the affiliate programs can be found in their affiliate sections on their web sites. Almost all of those sites use cookies and log files to track your activity, and some may also utilize other strategies to track and monitor your use of their web sites. Some of the links to external web sites pass through intermediaries, which also track your click, store a cookie, and transfer your request to another web server. These intermediaries (and their cookies) are later checked if you make a purchase at the third-party destination web site, and if so, the intermediary stores information about that transaction so that the third parties can account and pay us an advertising fee in exchange for directing customers to their web sites. Some merchants share aggregate purchase information with us; for example, reports the specific items that were purchased by consumers that were referred from this web site; we use this information when updating this web site's content and advertising. However, these third-party merchants do not share any personal identifying information with us.

Information We Share

We do not sell or otherwise disclose personal information about our app or web site visitors, except as described here. We may share information provided by our visitors to this site with service providers we have retained to perform services on our behalf. These service providers are restricted from using or disclosing the information except as necessary to perform services on our behalf or to comply with legal requirements. In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

My Fave Places may share the information we collect:

With other users;

If you share a place with another user inside the app.

At your request:

If you requested a service through a business partnership or promotional offering made by a third party, My Fave Places may share your information with those third parties, through which you create or access your account. This may include, for example, other apps or websites that integrate with our APIs or services, or those with an API or service with which we integrate, or business partners with whom My Fave Places may partner such as such as payment providers, social media services, SMS services and on-demand car/rideshare services.

Service providers and business partners

My Fave Places’ may provide information to its vendors, consultants, marketing partners, research firms, and other service providers or business partners. This may include, for example:

  • Payment processors and facilitators.

  • Cloud storage providers.

  • Marketing partners and marketing platform providers.

  • Data analytics providers.

  • Research partners, including those performing surveys or research projects in partnership with My Fave Places or on My Fave Place’s behalf.

  • Vendors that assist My Fave Places to enhance the testing, safety and security of its apps.

  • Consultants, lawyers, accountants and other professional service providers.

  • Insurance and financing partners.

  • Restaurant partners.

  • Vehicle solution vendors or third-party vehicle suppliers.


We take security seriously and follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

SimpleTexting uses industry accepted electronic and physical standards of security to reduce the risk of improper access to or manipulation of Information during transmission and storage. They employ the use of SSL [Secure Socket Layer] technology to protect your sensitive information during transmission. While SimpleTexting takes every precaution to guarantee safety, no method of security is 100% effective and we encourage you to employ discretion when submitting your information.

California Residents: Your California Privacy Rights

My Fave Places does not disclose your personal information to third parties for the purpose of directly marketing their services to you unless you first agree to such disclosure. If you have any questions regarding this policy, you may contact us at the address listed below.

International Users

My Fave Places is a worldwide service. Our proprietary mobile app and all of our data, including your data, are hosted on servers in the United States. By using our products or services, you authorize us to transfer, process and store your information outside your home country, in the United States, for the purposes described in this policy. The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those of your home country.

Access to Information

All Clients’ who provide their Information to SimpleTexting may modify and correct such Information by e-mailing us at and registered Clients’ can modify their personal information and accounts by logging into their accounts on our home page and modifying their preferences.

How do I delete my data?

MFP Mobile App

You can delete individual places you have saved through the app, by swiping on a place and selecting ‘Delete’. Deletion of your account may not be immediate. Residual copies of your personally identifiable information or posts may remain on backup media for a short period of time thereafter. Additionally, we may store certain data that is does not directly identify you, in our internal systems. 

If you have questions about accessing, updating, or deleting your Account, please email:

Please note, we will not be able to restore your account once it has been deleted. 

SMS Marketing

You can close your account at any time by going to the Billing area (under Resources) or contacting My Fave Places. Upon account closure, My Fave Places will terminate the account held SimpleTexting and all associated the account information, campaign and subscriber data will be permanently erased.

Opting out of Communications

Our mobile app and SMS Marketing account holders may automatically be subscribed to our email newsletter as part of the account setup process. All individuals have the opportunity to choose to opt-out from receiving our newsletter or other non-account related emails, either during the account creation process or through opt-out instructions that are provided in our email or SMS communications. Your personal information will not be shared or distributed with third parties for marketing or advertising purposes.

Opting Out from My Fave Places Newsletter

You may opt-out of receiving our marketing newsletters by clicking on the opt-out link included in every email newsletter we send, or by contacting

My Fave Places will contact mobile app users if there are important service updates.

Opting Out from SMS Offers from SMS Marketing

SimpleTexting service offerings include acting as a service provider for our clients’ in providing an “opt-out” platform for their recipients [end users]. At any time, recipients [end users] may discontinue receiving SMS offers by sending the SMS message “STOP” to the applicable shortcode. Additionally, end users’ may discontinue receiving offers from a particular client by sending the SMS message STOP to that Client’s particular shortcode, or by following other instructions provided by that Client. Opting out from a particular Client’s offers will not apply to any communications from other Clients. When a user opts out of a text messaging list, they will no longer receive any texts from that particular list unless they, themselves, re-subscribe. All information provided to My Fave Places’ clients is owned by said client and subject to their privacy statement. We are not responsible for their privacy practices during our role as the clients’ service provider.

No Liability

You understand that electronic communications may be accessed by unauthorized parties when communicated across the Internet, network communications facilities, or other electronic means. You agree that we are not responsible for any electronic communication and/or any of your data which may be lost, altered, intercepted or stored without authorization during the transmission of any data whatsoever across networks not owned and/or operated by us. We do not guarantee that your information will not be misused or disclosed to third parties. We will not have any liability to you for any such misuse or disclosure.

Will There Be Changes to This Privacy Policy?

As My Fave Places adds new features, we will amend this Privacy Policy accordingly. If we make material changes in the way we use Personal Information, we will notify you by posting an announcement on this website and indicate when it was most recently updated. Users are bound by any changes to the Privacy Policy when they use the Service after such changes have been first posted. 

What if I Have Questions or Concerns?

If you have any questions or concerns regarding privacy or anything else, please email us at or at 245 8th Avenue, #241 New York, NY 10011.

Last updated: August 6, 2019.